Definitive guide
Statistics on Bounce Rates
Bounce Rate Statistics 2025 – 24 Facts That Will Surprise You
Having a high bounce rate for your website may not necessarily put a big dent in your search engine ranking, but it does reflect a possible need to improve your website’s overall design and navigation to provide a better user experience to online visitors. So here are 13 surprising bounce rate statistics 2023 to help you achieve that:
1. Blogs have the highest bounce rates at a maximum of 90%
According to Texas-based think tank CXL, blogs have the highest bounce rates based on type of website and industry at 70% to 90%. This is fairly high when compared to service websites, which only have a 10% to 30% bounce rate. Content websites, on the other hand, fall second to blog sites for having a bounce rate of 40% to 60%.
2. By industry, grocery websites recorded the highest bounce rate at 52.1% as of June 2023.
Online grocery stores experienced the highest bounce rate at 52.1% as of mid-2023. This is based on a study originally released in December 2020 and updated June 2023 by Contentsquare. It was conducted among 10,000 e-commerce websites. E-commerce websites for home supply and technology ranked second with a 51.4% bounce rate.
While e-commerce websites on energy and cosmetics came in next at 50.5% and 50.1%, respectively. Travel websites, on the other hand, have a 47.3% bounce rate, which is almost 2 notches away from Luxury websites’ 45.8% bounce rate.
The last three industries on the scale for ecommerce websites’ bounce rates are Automotive at 43.7%, Financial services at 43.4%, and Apparel at 42.3%. Thus, e-commerce websites with the lowest bounce rate are those who belong to the Apparel industry. But regardless of industry, the average bounce rate for e-commerce websites is 47%.
3. Bounce rate increases by 123% for every 10 seconds delay in a website’s load time.
Google published in its “10 Years Of Digital Marketing Insights,” which encompassed the period 2012 to 2022, that the probability of bounce rates increased by 123% whenever delays in webpage load time occur within one to 10 seconds.
This is most especially true for websites accessed through a mobile phone and is a tough fact to handle particularly with mobile websites taking an average of 22 seconds to fully load.
4. Mobile websites experienced the highest bounce rate at 51%.
Speaking of mobile, they actually registered the highest average bounce rate according to device at 51%. Online visitors to websites using desktops tend to explore its content more as seen from their bounce rate of 43%.
While tablet users registered a bounce rate of 45%. Regardless of the type of device used to access a website, these numbers show that only half of online visitors at maximum take time to explore a website.
This is highly true if the webpage that led them to the website or social media post on it was the only thing they were interested in. The content of such a lead may not prove to be worthwhile of lingering on the website to check out its other contents, or it was just poorly written to begin with.
5. YouTube has the lowest bounce rate among the Top 20 Most Visited Websites In The World at 34.29% as of July 2023
Semrush released a listing of the Top 20 Most Visited Websites In The World as of July 2023, showing that #2 placeholder YouTube also had the lowest bounce rate at 34.29%. YouTube had 83,049,974,020 visits for the period as compared to Google’s 95,544,799,504, which got the #1 spot.
Google’s bounce rate, however, is at 43.44%. Yahoo Japan, which had 2,294,921,416 visits for the period, came in next to YouTube for having a bounce rate of 34.59%.
6. Tsyndicate, Twitter, and Weather are the top three websites with the highest bounce rates for July 2023, averaging 79.18%.
Based on Semrush data on the Most Visited Websites In The World, Tsyndicate registered the highest bounce rate for July 2023 at 94.79%. Twitter is ranked #4 for the Most Visited Websites in the World but ranks #2 in terms of high bounce rate at 71.46%.
Twitter had 7,846,744,000 visits for the period. While Weather.com, which ranked #16 for the Most Visited Website In The World since it had 2,768,324,124 visits, comes next to Twitter with its 71.28% bounce rate.
7. As of February 2023, the maximum average bounce rate is 55%.
Forbes Advisor reported that a good percentage of online users do not engage with a website since the average bounce rate runs from 41% to 55%. This data was based on information provided by Search Engine Journal for the month of February 2023.
8. A 50% bounce rate is ideal for websites.
SiegeMedia released the result of their analysis of more than 1 billion sessions from 110 clients that used Google Analytics last March 2023. They found that a 50% bounce rate is ideal for websites regardless of the type of content but dependent on the industry. But when it comes to blogs, having a bounce rate of 70% or an average bounce rate of 80% is still considered good and nothing to worry about.
9. In March 2023, the lowest average bounce rate by industry belonged to Real Estate at 40.78%.
As per SiegeMedia’s March 29, 2023 data, the Real Estate industry registered the lowest average bounce rate at 40.78% compared to seven other industries. This data was based on an analysis of 1.3 billion sessions of 42 websites using Google Analytics. Next to the Real Estate Industry, the Insurance Industry registered a 45.96% average bounce rate and the E-Commerce Industry at 54.54%.
10. In March 2023, the Travel Industry registered the highest average bounce rate at 82.58%.
The Travel Industry ranked on the extreme end of the Real Estate Industry with its 82.58% average bounce rate. While the B2B and Lifestyle Industries ranked second (65.17%) and third (64,26%), respectively.
The Business and Finance Industry, on the other hand, ranked fourth among those with the highest average bounce rate at 63.51%. The 5th spot went to the Healthcare Industry, which registered an average bounce rate of 59.50%.
11. Apple.com ranked #1 in its industry for having a June 2023 bounce rate of 55.2%.
Statista said Apple.com topped the charts last June 2023 among selected worldwide electronic websites. The renowned top competitor of Microsoft registered a bounce rate of almost 55.2%, surpassing that of Samsung.com’s 52.7% for the said period.
Meanwhile, Sony.Com ranked the lowest for its 40.2% bounce rate. The Consumer Electronics Industry is regarded as having the lowest abandonment rates for online shopping carts in 2022.
12. An excellent average bounce rate for lead generation websites is 42.5%.
CustomMediaLabs, a two-decade “digital transformation” agency with branches in Greece and Pennsylvania, USA, identified several benchmark bounce rates based on the type of websites.
The veteran agency said that a good benchmark for lead generation websites is between 30% to 55%, averaging 42.5%. In its list, landing pages have an ideal bounce rate benchmark of 60% to 90%. This range is the same for news and events websites, blogs, portals, and online dictionaries.
13. Mobile websites experience 16% higher bounce rates than desktops.
As per CustomMediaLabs, mobile users tend to access only one page from a website regardless of the type of website being browsed. This is why mobile websites experience 16% higher bounce rates than their desktop counterparts, which are often at an average of 42%. Meanwhile, websites accessed from tablets also exhibit higher bounce rates of 12% than desktops.
14. Apple.com recorded the highest bounce rate globally among consumer electronics retailers last April 2024, leading at 1.3%.
Data from Statista show that Apple.com had a bounce Rate of 55.3% last April 2024. This was 1.3% higher than Samsung.com’s 54.0% and 30.91% higher than Huawei.com’s for the said period. Accordingly, Huawei.com’s bounce rate was the lowest in the world for that month.
15. Sainsburys.co.uk recorded the highest bounce rate among online supermarkets in the United Kingdom last March 2024 at 42.8%.
Sainsbury’s is the United Kingdom’s leading and centuries-old chain of supermarkets, convenience stores, and banks renowned for providing affordable, high quality food. Their online supermarket, Sainsburys.co.uk, recorded the highest bounce rate for retailers in the United Kingdom last March 2024.
Sainsburys.co.uk’s bounce rate was 0.72% higher than Ocado’s and 1.50% higher than Asda’s for the period. Accordingly, Sainsburys.co.uk had a bounce rate of 42.8%; Ocado 42.08%; and Asda 41.5%.
16. Websites belonging to the health sector had the highest bounce rate on mobile, based on industry, at 60%.
According to the industry, websites from the Health Sector recorded the highest bounce rate in March 2024 at 60%. Websites from the Finance Sector, on the other hand, were at the extreme end with a bounce rate of only 35% for mobile.
17. Websites from the Home & Garden Industry recorded the highest bounce rate on desktop at 49% last March 2024.
In terms of desktop users, websites from the Home & Garden Industry recorded a 31% higher bounce rate to that of the Finance Industry last March 2024.
The desktop bounce rate for Home & Garden websites was at 49% and for Finance websites was at 18% during the period. These data show the ever increasing challenge of online marketers to keep website visitors interested in its content.
18. An 18.23% average decline in bounce rate was recorded in the Q1 of 2024 for the E-commerce Industry.
The E-commerce Industry showed an 18.23% average decline in bounce rate for the 1st Quarter of 2024 compared to the 1st Quarter of 2023. The average bounce rate for the E-commerce Industry was at 55.095% for the 1st Quarter of 2023 and dropped to 36.87% for the 1st Quarter of 2024.
Month on month, April 2024 recorded a bounce rate of 36.48% for E-commerce websites. This is 19.60% lower for the same month in the previous year, which was at 56.08%. These show signs that people are more engaged with E-commerce websites than with those from other industries.
19. The month of February recorded the highest bounce rate for E-commerce websites during Q1 of 2024.
E-commerce websites experienced fluctuating bounce rates in the 1st Quarter of 2024, reaching a peak of 39% in February. Bounce Rates for E-commerce websites were at 35% in January, 37% in March, and 36.48% in April.
Despite the slight deviations, the bounce rate for E-commerce websites was doing far better a year before. The bounce rate for E-commerce websites in January 2023 was at 54.8% before it increased to 55.0% in February 2023 and declined to 54.5% in March 2023. Bounce rates for E-commerce were highest for Q1 2023 in April, with 56.08%
20. UberEats beats DoorDash in the lowest bounce rate in the US in February 2025 by 4.4%.
Statista reported that UberEats had the lowest bounce rate among food delivery websites in the United States in February 2025 at 29.6%. This is 4.4% lower than the bounce rate recorded for DoorDash’s website for the period, which was 34%.
21. The bounce rate of UberEats’ website is lower than DoorDash for the 1Q 2025.
Data from Semrush show that UberEats maintained a low bounce rate for the first quarter of 2025 at 50.32% . The website of UberEats recorded 16.15 million visits in March 2025 alone, attaining #2 rank among restaurants in the world. Globally, UberEats is 966th among all the websites and enjoys a domain authority score of 90.
On the other hand, DoorDash has a bounce rate of 53.73%. The DoorDash website recorded 76.49 million visits from March 1-31, 2025, making it the #1 worldwide. However it is 791st globally among all websites with a domain authority score lower than UberEats of 87.
22. Among the Top 3 Fastfood chains in the United States, McDonalds had the highest bounce rate for March 2025 at 60.47%.
McDonalds, the number 1 fastfood chain in the United States, falls below in website performance for having a bounce rate of 60.47% compared to its top competitors Starbucks and Chick-Fil-A. Ironically, Chick-Fil-A had the lowest bounce rate among the three at only 35.93%. Starbucks had a 56.48% bounce rate for the period.
23. There was a 6.1% decline in conversions due to an increase in bounce rates globally in 2024.
Content Square highlighted that one of the trends of 2024 for website traffic involved the inverse effect bounce rates have with conversion rates. As bounce rates increased globally, a decline in conversion rates was seen at 6.1%.
Other trends seen in 2024 was an increase in cost per visit by 9% and an increase in returning traffic by 1.9% resulting to websites experiencing higher retention and more engagement.
24. The ideal bounce rate for websites in 2025 is 40% or lower.
SEO experts say that the ideal bounce rate for websites is 40% and below. The lower the better since bounce rates reflect how website relevance and visitor satisfaction. Per industry, bounce rates differ. A bounce rate of 49.47% is still ideal for professional and consulting services.
The same goes for educational websites with a bounce rate of 42.4% and SaaS websites with a bounce rate of 48.24%. On the other hand, an ideal bounce rate for websites in the apparel and footwear industry is 27.92%. Websites in the health and wellness industry should aim to have a bounce rate of only 38.65% or lower.
FAQs
1. Is it really important to measure bounce rates?
Yes, it is. Bounce rates reflect the behavior of your website’s visitors from whichever source led them to your website. The lower the bounce rate and the more interaction a visitor to your website makes, the better website performance, and the bigger possibility of conversions.
2. What factors cause a website to have a 100% bounce rate?
Many factors cause a website to have a 100% bounce rate. First off is the time it takes for the website to load. The slower the loading time is the higher will the bounce rate be. The other reasons are misleading descriptions (often clickbait), poor quality of content, broken links or Error 404, no click-to-action visuals or messaging, and non-mobile friendly. Other factors include having a bad link from another website and having a bad form.